// A

AMP

Above-the-line

Ad Click

Ad Impression

Ad-Blocker

Added Value

Advertorial

Affiliate-Marketing

After-Sales-Service

Agendasetting

Art Director

Attribution

Audience

Augmented Reality (AR)

// B

Benchmark

Benefit

Bing Advertising

Blue Ocean Strategie

Bottom-up-Planung

Brand Advocates

Brand Awareness

Brand Building

Brand Equity

Brand Identity

Brand Image

Brand Mentions

Brand Recognition

Branded Content

Branding

Briefing

Business Intelligence

Buying Center

Buzz

// C

CC0-Lizenz

CMS

Case Study

Celebrity Endorsement

Chatbot

Chatbot Marketing

Claim

Click-through-rate

Clickfunnels

Co-Marketing

Commercial

Commodity-Leistung

Compliance

Content

Content Curation

Content Management System (CMS)

Content Marketing

Continuous Relaunch

Conversion

Conversion Rate

Corporate Campaign

Corporate Communication

Corporate Design

Cost per inquiry

Creative Commons

Cross-Selling

Crossmedia

Crossmediale Strategie

Crossmedialität

Customer Journey

Customer Relationship Management

// D

Dashboard

Data-Driven-Marketing

Data-Mining

Database Marketing

Deadline

Decision Maker

Deep Learning

Deep-Link

Demand Generation

Desk Research

Dialogmarketing

Digital Design Patterns

Digitaler Waste

Direct Mailing

Display Advertising

Diversity Marketing

Double-opt-in

Draft

// E

E-Mail-Marketing

Early Adopter

Earned Media

Editorial

Editorial Calendar

Emotional Brand Building

Employer Branding

End-User

Engagement Marketing

Erfolgsmetriken

Eventmarketing

Ex-post-Analysen

// F

Fact Sheet

Family Brand

Fast Moving Consumer Goods (FMCG)

Favicon

Featured Snippets

First-mover

Flyer

Focus Gruppe

Full-Service-Agentur

Funnel

// G

GDN - Google Display Network

GRP (Gross Rating Point)

Gastartikel

Gebrauchsmuster

Geo-Targeting

Geotagging

Geschmacksmuster

Give-Away

Google AdWords

Graph Search

Guerilla Marketing

// H

Hashtag #

Header

Heatmap

High Interest Products

Hit Rate

Horizontal Marketing

Hybrid Working

// I

Idea Impact

Image

In House

Inbound-Marketing

Incentive

Influencer

Integrated Marketing Communication (IMC)

Issue Resolution Rate

// J

Jingle

Joint Products

// K

KISS Prinzip

KPI - Key Performance Indicators

Kampagne

Key Account

Key Visual

Keyword Density

Keyword Marketing

Kickback

Kommunikationsstrategie

// L

LOHAS

Landingpage

Launch

Lead

Lead Generierung

Leaflet

Lean Marketing

Lettershop

Lifetime Value (LTV)

Lingner Digital

Live Stream

Low-Involvement-Produkte

Loyalty Marketing

// M

Mailing

Manual

Marketing

Marketing Audit

Marketing Mix

Marketing Sprech

Maschinelles Lernen (ML)

Monitoring

// N

Nachhaltiges Hosting

Native Advertising

Neo-Ökologie

Net Promoter Score (NPS)

Netiquette

Netto-Reichweite

Netvertising

Neuromarketing

Newsletter

Newsroom, Social Media Newsroom

No-Click-Suchen

// O

Objective(s)

Online Marketing

Online Reputation (Management)

Online-Video-Advertising

Onpage/Offpage-Optimierung

Operationalisierte Ziele

Operatives Marketing

Opt-In

Organische Suchergebnisse

Outbound

Owend Media

// Ö

Ökologisches Webdesign

// P

Page Views (PV)

Paid Media

Panel

Pay per Click (PPC)

Pay per Like / Tweet

Performance Marketing

Piont of Sale (PoS)

Podcast

Point of Purchase (PoP)

Predictive Behavioral Targeting (PBT)

Premission Marketing

Proof

Prosument/Prosumer

Public Relations (PR)

Pull-Marketing

Purpose Driven Marketing

Push

// R

ROMI (Return on Marketing Invest)

RSS (Really Simple Syndication)

Reach

Real-Time Data (RTD)

Rebranding

Recall

Relaunch

Remarketing

Remote Testing

Reputation Management

Retargeting

Retention Rate

Retweet

// S

SEA (Search Engine Advertising)

SEM (Search Engine Marketing)

SEO (Search Engine Optimization)

SERP (Search Engine Result Page)

SERP (small and medium sized business)

SMM (Social Media Marketing)

SMO (Social Media Optimimization)

SMP (Social Media Platforms)

Sales Folder

Sales Promotion

Satellitenseite

Satisfaction Score

Screening

Seeding

Segmentierung

Sentimento Ratio

Share of Voice (SOV)

Shoppable Posts

Slogan

Social Commerce

Social Media

Social Media Marketing

Social Proof

Storytelling

// T

TOS (Terms of Service)

Tactics

Target Audience

Teasertext

Thought Leader

Total Cost of Ownership

Touchpoint Marketing

Twitterwall

// U

UI

UX

Unique Selling Proposition (USP)

Up-Selling

Usability

User

User Funnel

User Generated Content (UGC)

User Research

// V

Value Proposition

Verkaufsförderung

Verticals

View-Through-Conversion

Virales Marketing

Voice Search

// W

WKZ (Werbekostenzuschüsse)

Web 2.0

Webinar

Website

Wechselbarriere

Werbeträger

Whitelist

Widget

Word of Mouth (WOM)

Wording

// X

XML -Sitemap

// Z

Zielgruppe

Zielhierarchie

Zielkonflikt

Zieloperationalisierung

Zufriedenheitsrate

Zusatznutzen

Zählpixel

// E

eBusiness to eBusiness (eB2B)

// V

vier"P's"