MARKETING GOES FUTURE - IT IS THE EXPERIENCE THAT COUNTS
People keep asking themselves the question: What will future brands look like to excite consumers? Which marketing strategy do you have to follow in order to expand the brand in a sustainable way?
As a matter of fact, the true value of the brand - i.e. the brand identity - will increasingly have to move into the focus of communication in the future. The brands that will survive are those that know about the longings and desires of their target group and communicate them in a credible way. After all, in the age of digitization, people are looking for support - and brands are an anchor of trust in a world that is getting more and more complex.
Marketing goes Future - It's the experience that counts
The points of contact with the brand are growing as digitization increases. The customer journey is getting more complex and customers' expectations are rising. This is why building a positive brand experience will become increasingly important in the future. Which ultimately means addressing the four dimensions of perception: senses, emotions, behavior, and intellect.
Familiarity at all points of contact will promote brand loyalty.
Since the user in Web 2.0 is not a passive recipient of messages, the brand presence has to feature sophisticated content.
75% of all consumers feel it is important for companies to provide an end-to-end Customer Experience, regardless of where they engage with them (website, social media, or face-to-face).
PUT CUSTOMERS AT THE HEART OF YOUR BUSINESS.
Customer Experience - the Customer Experience is the focus of communication
Companies are constantly challenged by rising customer expectations these days and often underestimate the importance of experiences. Let's be clear about one thing - people are emotional beings. This is why it is important to create positive user experiences for the Customer Experience. All of these experiences happen offline as well as at digital touchpoints.
In other words, if a company succeeds in addressing their target audience in a relevant way across all channels, it can create lasting positive user experiences.
IS YOUR CUSTOMER ALREADY THE FOCUS OF YOUR CORPORATE STRATEGY?
The future success of your business will depend on your ability to put the right at the heart of your strategic planning