WE ARE YOUR AGENCY FOR EMOTIONAL BRAND BUILDING -
BECAUSE EMOTIONS SELL!
In this age of digitization and fast-paced life, people are yearning more than ever to be addressed in a relevant, individual and emotional way. Today, emotional substance is of the utmost importance for any brand and is crucial to its success. Your marketing should be aligned with this. Lingner Marketing effectively combines "emotional creativity" and "strategic marketing". This is how your product, service and/or company stands out from the ordinary and attracts the attention of prospects, customers and consumers - your benefit: customer acquisition and customer retention! As an agency for emotional brand building, we lend your brand a face through intelligent communication - and we do this on all marketing channels. Benefit from our many years of expertise in effective branding.
B2B or B2C - 80-95% of all decisions are made emotionally.
Because consumers love brands with a strong appeal. That's why brands need to find a credible anchor in the customer's world. How do we make this happen? We place emotional brand building in the focus of your communication and combine storytelling and emotional dialogue cross-medially across all platforms and channels.
The more important decisions are, the more emotionally they are made.
Thus, emotional brand building is one of the most effective communication tools to use for any brand. Companies that add emotion to their brand increase the fascination of the consumer and thus the "SELLING DREAM" becomes reality.
A BRAND IS A VALUE PROPOSITION. THE EMOTIONAL VALUES ARE KEY.
The emotional side increases the
desirability of a brand and
largely causes the
decision to use it.
The rational side legitimizes it.
Users are usually
not aware of this.